Back in 2017, I learned about the Target Sports USA Prime Ammo Club. The Prime Ammo program allows you to pay an up front membership fee of $95 for the year and purchase ammunition at a reduced price with free shipping for a 12 month period. I was familiar with Target Sports from previous orders placed with them so this new program caught my attention.
I'm generally reluctant to purchase memberships that require
me to spend money now for the privilege of spending more money later. The membership benefits have to be compelling
and offer a significant perception of value to get serious consideration from
me. In my case, I tend to buy several bricks of 22LR ammo throughout the competition season. I just don't have the room available to store several cases of ammo. I also like to try a box or two of various ammo to see which performs best in a pistol or rifle I happen to be working with. I decided to take a
chance on it.
Target Sports lists 4 main benefits of Prime Ammo membership
on their website. That seems like a good
way to review my membership after nearly 12 months have passed.
Buy ammunition at wholesale level...You will be able to buy
ammo at our cost all year long and save
This might be true.
I'm not sure of the exact margins in the ammunition industry so I really
can't comment on if you are indeed buying at Target Sports invoice cost from
the manufacturer. What I can confirm is
that with a Prime Ammo membership, you will pay 8 percent less per item versus
buying the same item without a membership.
Let's walk through an example.
Federal AutoMatch 40 grain box of 325 being sold for $14.49 to any
customer visiting the website will cost $13.33 for Prime Ammo members. That's a straight 8% discount on every
ammunition item. In this specific
example that's a savings of $1.16. What
I really liked was when I discovered the discount applies to ALL items. Even the items put on special for non Prime
members. The discounts can really add
up.
Free Shipping on ALL orders...You will receive free
shipping on all ammunition orders all the time
This is true. No
hidden fees or charges. Order a box of 50
22LR it ships free. Place an order for 5
mixed boxes of 40 S&W, 22LR, 9mm, 7.62x39, and 25 Auto and it still ships
free. I had 11 orders shipped to me
during me this year without a single problem caused by improper packing or
ammunition damaged in transit. Order
processing and shipping speed was a bit of a concern in the early months, but
it has continued to improve over the last 12 months. Let's look at my last order in detail.
- Order placed Sunday
11/18 at 5pm
- Order delivered
Saturday 11/24 12:43pm
All orders placed this year were delivered by FedEx. I think that's great because FedEx delivers
on Saturdays and that might mean you can use your ammo on Sunday versus having
to wait from Friday to Monday for the next delivery from UPS. I also generally like the delivery folks and
package handling care of FedEx over their competition in our area.
Exclusive ammo deals...Members only email notifications on a
monthly basis for members only
I had forgotten about this member benefit until writing up
this review. I get weekly email
notification from Target Sports with special sale pricing, but nothing specific
for Prime Ammo members. That said, the
same sale items in the weekly email blasts are discounted an additional 8% for
Prime Ammo members. I can't really say
if this is true or false, but I'm leaning toward this was a benefit that didn't
get implemented in 2018.
One low annual fee... If you order ammo online three to
fives times per year, the PAM pays for itself!
With so many variables involved here, I really can't tell
you if this will be true or false in your specific circumstances. Let's stick with examples and see how it
works out. Let's say we want to order 2
boxes of 22LR CCI Mini-mag Swamp People 300 count 36 grain HP.
We'll use Midway USA and Target Sports as our two competing examples.
- Midway ammo total
$46.98 + $11.49 shipping = $58.47 total delivered cost.
- Target Sports ammo
total $45.98 + Free shipping = $45.98 total delivered cost.
Single order cost savings ammo plus shipping = $12.49
How much you buy per order, from whom, and how far you live
from the shipper all factor into the final delivered price you pay for
ammo. As shipping prices continue to
increase, the value of the free shipping component of the Prime Ammo membership
should also increase. If you've previously
ordered ammo, you should have a pretty good idea of shipping fees to your area
of the country and be able to estimate how many orders you will need to place
before covering your up front membership cost.
The unexpected benefit I received about 8 months after
joining was this gift package containing an assortment of ammunition in
calibers I had previously ordered. I'm
sure there are occasions when packaging gets damaged in the warehouse. It appears that Target Sports would rather
give away the ammunition than try to sell it as damaged packaging or partial
boxes. Total value estimated at about
$33.00 and delivered free.
As I previously mentioned, it's been almost a year since I
started my Prime Ammo membership. In the
next few weeks I'll need to decide if I will continue for another year, or
allow my membership to lapse. The
overall experience has been very positive for me so chances are pretty good
that I'll renew again for at least another year. Selection has been good, prices have been declining,
and order processing/shipping speed continues to improve. The only real risk I see to pre-paying for
another year is if there happens to be another run on ammo and availability
dries up. That's just a risk I'll have
to take and hope that doesn't happen.
I'll wrap this up with a photo of the Target Sports Team
that arrived in my email just before Thanksgiving with holiday greetings and
their thanks for my membership.